CIM Episode 028: Why Ecommerce Live Streaming is the Future of Retail with Liyia Wu, Founder and CEO of ShopShops

by
Lauren
July 11, 2018

In this episode we learn all about ecommerce live streaming from Liyia Wu, the founder and CEO of ShopShops, an interactive, livestream global marketplace that connects retailers and brands directly with Chinese cross-border shoppers.

In this episode we discuss:

  • What is Shopshops and how does the business model work
  • Why live streaming is an excellent way to sell products
  • Their audience demographics
  • Key traits of a good ecommerce live streamer
  • The technology and preparation behind each stream
  • There’s no better way to build close connections with your audience
  • The future of the Chinese ecommerce live streaming industry

Guest: Liyia Wu

Website: http://www.shopshops.com.cn/

Instagram: shopshops_official

Shopshops App

Email: info@shopshops.com.cn

Host: Lauren Hallanan

Website: www.laurenhallanan.com

LinkedIn: https://www.linkedin.com/in/lauren-hallanan/

Instagram: @laurenleren

 

More About Shopshops and Ecommerce Live Streaming:

Meet Shopshops, an Interactive, Online Retail Experience for Fashion-savvy Chinese Consumers

ShopShops Aims at Chinese Consumers Via Live Streaming

How Chinese Consumers Engage With Luxury Livestreamers

Confessions of a China Live Streamer

Thanks to our sponsor PARKLU: www.parklu.com

For additional information and show notes head over to www.chinainfluencermarketing.com

If you like this podcast and know someone who might find it interesting, please share!

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