CIM Episode 028: Why Ecommerce Live Streaming is the Future of Retail with Liyia Wu, Founder and CEO of ShopShops

July 11, 2018

In this episode we learn all about ecommerce live streaming from Liyia Wu, the founder and CEO of ShopShops, an interactive, livestream global marketplace that connects retailers and brands directly with Chinese cross-border shoppers.

In this episode we discuss:

  • What is Shopshops and how does the business model work
  • Why live streaming is an excellent way to sell products
  • Their audience demographics
  • Key traits of a good ecommerce live streamer
  • The technology and preparation behind each stream
  • There’s no better way to build close connections with your audience
  • The future of the Chinese ecommerce live streaming industry

Guest: Liyia Wu


Instagram: shopshops_official

Shopshops App


Host: Lauren Hallanan



Instagram: @laurenleren


More About Shopshops and Ecommerce Live Streaming:

Meet Shopshops, an Interactive, Online Retail Experience for Fashion-savvy Chinese Consumers

ShopShops Aims at Chinese Consumers Via Live Streaming

How Chinese Consumers Engage With Luxury Livestreamers

Confessions of a China Live Streamer

Thanks to our sponsor PARKLU:

For additional information and show notes head over to

If you like this podcast and know someone who might find it interesting, please share!

Share This Article

Related Posts
Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages
Subscribe to China marketing insights
Let’s Connect
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram