CIM Episode 029: Secoo, the Dark Horse of Luxury E-commerce Platforms and LOOK, the Platform Behind Top WeChat Influencer Stores w/ Michael Norris, Consumer Research Manager at Resonance China

This is the first of two episodes with Michael Norris, Consumer Research Manager at Resonance China.

This first episode is all about ecommerce! First, we go over the best platforms for luxury ecommerce in China and dive specifically into Secoo and why this underrated dark horse needs to be on your radar.

Then we shift over to one of the hottest topics of the year, e-commerce mini-programs. Michael shares five e-commerce rapidly growing e-commerce mini-programs you’ve probably never heard of and why they are such a big deal. Then we talk about the trend of WeChat influencers opening mini-program shops as well as the company LOOK who is powering the infrastructure behind many of these top WeChat influencer shops.

Guest: Michael Norris

LinkedIn: https://www.linkedin.com/in/michaeljohnnorris/

Mini-program: 消费趋势指南

Host: Lauren Hallanan

Website: www.laurenhallanan.com

LinkedIn: https://www.linkedin.com/in/lauren-hallanan/

WeChat ID: h1212118514

Mentioned in the Episode:

Secoo:

https://walkthechat.com/what-is-secoo-discover-chinas-premium-lifestyle-hub/

Tmall Luxury Pavilion Club:

https://jingdaily.com/luxury-pavilion-loyalty-club/

The 5 WeChat e-commerce platforms:

爱库存 , 好衣库, 小优店, 云集,  好物满仓

LOOK:

http://www.ilovelook.cn/look-about.html

https://jingdaily.com/chinese-startup-look-helps-kols-run-business/

Sugar and Spice:

WeChat Official Account: sugarandspice

WeChat Mini-program: shopsugarandspice

Thanks to our sponsor PARKLU: www.parklu.com

For additional information and show notes head over to www.chinainfluencermarketing.com

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