This week’s guest is Joel Backaler a global marketing strategist, author, and international keynote speaker. He is a Managing Director at Frontier Strategy Group, a member of the National Committee on US-China Relations and the award-winning author of "China Goes West." His work has been featured in Forbes, BBC, and The Financial Times, and he just launched his second book with Palgrave Macmillan, titled "Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business".
During the episode we dive deep into his new book and discuss global influencer marketing trends as a whole, as well as some China-specific trends, and Joel shares several case studies and key concepts from the book.
Host: Lauren Hallanan
WeChat ID: H1212118514
Mentioned in the Episode:
Joel’s newest book:
Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business
For additional information and show notes head over to www.chinainfluencermarketing.com
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