CIM Episode 033: China’s Short Video Landscape: What You Need To Know Before 2019 with Michael Norris

October 18, 2018

In this episode I had Michael Norris back on the podcast to discuss his latest report on China’s short video industry titled “China’s Short Video Landscape: What You Need To Know Before 2019”. For those unfamiliar with Michael, he is a Consumer Research Manager at Resonance China.

In this episode we go over the report and dig into a bit more of the details. Some of the questions I ask Michael include:

What is the future of Weishi?
Will Douyin fizzle out next year?
What are some major myths that keep circulating about Douyin?
Which industries are best suited for short video?
What does it take to have a viral video?
Is it worth it to open an official brand account on a short video platform or is it better to spend that budget to collaborate with influencers?
What are the key times to publish content on these newer short video platforms? (hint: with their algorithms the answer might not be what you think)

Guest: Michael Norris

LinkedIn: https://www.linkedin.com/in/michaeljohnnorris/

Mini-program: 消费趋势指南

Host: Lauren Hallanan

Website: www.laurenhallanan.com

LinkedIn: https://www.linkedin.com/in/lauren-hallanan/

Medium: www.themeetgroup.com/blog

WeChat ID: h1212118514

Mentioned in the Episode:

Report Dropbox link: https://www.dropbox.com/s/3ggng9hyxl1ss4h/Short_Video_What_You_Need_To_Know_Report_FINAL%20COPY%20FOR%20RELEASE.pdf?dl=0

Report Baidu link:

https://pan.baidu.com/s/1yb_fUJUfptgyEKGEdkDpgA