CIM Episode 033: China’s Short Video Landscape: What You Need To Know Before 2019 with Michael Norris

October 18, 2018

In this episode I had Michael Norris back on the podcast to discuss his latest report on China’s short video industry titled “China’s Short Video  Landscape: What  You  Need  To  Know  Before  2019”. For those unfamiliar with Michael, he is a Consumer Research Manager at Resonance China.

In this episode we go over the report and dig into a bit more of the details. Some of the questions I ask Michael include:

  • What is the future of Weishi?
  • Will Douyin fizzle out next year?
  • What are some major myths that keep circulating about Douyin?
  • Which industries are best suited for short video?
  • What does it take to have a viral video?
  • Is it worth it to open an official brand account on a short video platform or is it better to spend that budget to collaborate with influencers?
  • What are the key times to publish content on these newer short video platforms? (hint: with their algorithms the answer might not be what you think)

Guest: Michael Norris


Mini-program: 消费趋势指南

Host: Lauren Hallanan




WeChat ID: h1212118514


Mentioned in the Episode:

Report Dropbox link:

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Michael Norris’ previous episodes:

Thanks to our sponsors PARKLU: and The Meet Group

For additional information and show notes head over to

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