CIM Episode 034: What Brands Need to Know About Working with Influencers on Xiaohongshu with Influencer Claire Jiang

by
Lauren
October 30, 2018
In this episode I spoke with Claire Jiang about one of the hottest topics of 2018, the social media platform Xiaohongshu. Claire is an influencer on Xiaohongshu with over 80,000 followers. She has been actively posting on the platform since late 2016 so she has a deep understanding of the platform culture, the best types of content, and she particularly had some great insights on user behavior.Some of the topics we discussed include:
  • why she chose Xiaohongshu over other social media platforms
  • Xiaohongshu’s stringent rules for sponsored posts and how she deals with them
  • How Xiaohongshu has grown and changed this year
  • What brands need to consider if they’re going to work with influencers on Xiaohongshu, specifically when it comes to product seeding, content, and sales results
Guest: Xiaohongshu Account: @姜面条儿Email: noodlenoodle007@gmail.comHost: Lauren HallananWebsite: www.laurenhallanan.comLinkedIn: https://www.linkedin.com/in/lauren-hallanan/WeChat: H1212118514 Mentioned in the episode: Sign up to be notified about my new book!Chart with Xiaohongshu influencer sizes and prices*note – Claire said this is a bit old and might be outdated, just use as a general reference
Additional resources:CIM Episode 027: Xiaohongshu 101 with Elaine Wong of Double V. ConsultingRedbook Is a Vital Part of Any Beauty Brand’s Marketing Mix3 Things I’ve Learned Building a Xiaohongshu KOL AccountSearch Engine Optimization in China Utilizing a KOL StrategyThe Little Red Book is a social e-commerce platform that’s not an e-commerce platform at allThanks to our sponsors PARKLU: www.parklu.com and The Meet Group www.themeetgroup.com/blogFor additional information and show notes head over to www.chinainfluencermarketing.comIf you like this podcast and know someone who might find it interesting, please share!
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