CIM 037: WeChat Stories, Vlogs, OMO, Vertical TV, Private Traffic, and more buzzwords you need to know in 2019

January 13, 2019

This episode is the first of a new bi-weekly series I’m trying out where my assistant and I will talk about a couple articles that have been featured in the China Influencer Update newsletter and discuss them in a bit more depth.

My assistant, Kejie Yi, is a Chinese journalism student. She loves Chinese social media and influencers and previously interned with the infamous Chinese fashion blogger Becky Li. I know many of you want to know more about young Chinese consumers so hopefully Kejie can provide some insight since she is one herself!

In this episode we discuss two articles, the first is an article on WeChat stories and the impact they may have on WeChat Official Accounts, and the second is Newrank’s 19 Digital marketing predictions for 2019.

Guest: Kejie Yi


Host: Lauren Hallanan



WeChat: h1212118514

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Mentioned in the Episode:

Is WeChat Stories a chance for fashion influencers to disrupt the stagnant ecosystem?


Newrank’s 19 Digital Marketing Predictions for 2019


Vertical TV:

Douyin account 七舅脑爷


Yitiao 一条

A case study of super social commerce WeChat account – Yitiao

Rishiji 日食记

Private traffic

Mimeng (咪蒙)


Thanks to our sponsors PARKLU: and The Meet Group 

For additional information and show notes head over to www.chinainfluencermarketing.comIf you like this podcast and know someone who might find it interesting, please share! 

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