Today we hear from Zak Dychtwald, author of the book “Young China” and Founder of the think tank Young China Group.
In this episode we dive deep, trying to understand young Chinese people and what they are all about. Zak shares some of the defining characteristics of the post 80s, post 90s and post 00s consumers, how they differ from older generations, as well as common misperceptions international companies have about this highly sought-after consumer group.
If you’re working for an international brand in the China market or one that’s looking to enter the China market, I highly suggest you listen to this episode and check out some of the videos of Zak’s speeches that I have linked below.
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Guest: Zak Dychtwald
BBC World Program on Millennials (password is BBC. Necessary for folks outside of the UK)
Host: Lauren Hallanan
Check out my book: Digital China: Working with Bloggers, Influencers and KOLs
For additional information and show notes head over to www.chinainfluencermarketing.comIf you like this podcast and know someone who might find it interesting, please share!