There’s a lot of hype about 11.11 in Western media, but does everyone really love the holiday as much as the reports would have you think? Today we chat with a Chinese millennial Kejie who shares how her feelings on 11.11 have changed over the years, the Alibaba shopping game that her friends keep trying to get her to play, and what she and her friends are buying this year.
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Notes:
NYC EVENT:
Join me in NYC on November 12th! Register for the event here: https://landing.chatly.com/lp/event/nyc-event-winning-wechat-strategies-to-capture-global-chinese-consumer
Host: Lauren Hallanan
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