About two months ago when I was in Guangzhou I had the great honor of visiting the headquarters of Becky’s Fantasy, the company owned and operated by top WeChat fashion influencer Becky Li. While I was there, I got to sit down with Becky’s COO and close friend Tristan Cui and pry into the inner workings of a company and KOL I really admire.
Just for some context – if you don’t know who Becky Li is, you might remember a KOL campaign with Mini Cooper a couple years ago that went viral after the fashion KOL sold 100 mini coopers in 5 minutes… that was Becky.
Tristan has been Becky’s close friend for a long time and has been with Becky and the company since the beginning. In the interview she shares what differentiates Becky from other influencers in China, some of the key drivers of her success, and why Becky’s WeChat article open rates have remained extremely high while other accounts are struggling.
As far as I know this is the only English language interview Tristan has done and I’m excited to share this opportunity with you guys.
To learn more about influencer marketing in China, sign up for our newsletter: The China Influencer Update!
Becky’s Fantasy WeChat Account: 黎贝卡的异想世界
Host: Lauren Hallanan
Check out my book: Digital China: Working with Bloggers, Influencers and KOLs
For additional information and show notes head over to www.chinainfluencermarketing.comIf you like this podcast and know someone who might find it interesting, please share!