In 2019 male beauty and skincare was one of China's fastest growing consumer product segments. In fact, data from Euromonitor shows the Chinese male beauty market is growing at over double the global average (13.5% vs. 5.8%). In this episode we give an overview of the male beauty industry in China: how large is it, what products does it include, what are the consumer demographics and what are the cultural drivers of this trend?
On the podcast to discuss the topic with me is Joyce Sheng, a Chinese post 90s consumer and avid fan of the podcast. Joyce shares her personal perspective on how her male friends and colleagues are engaging with this trend.
To learn more about marketing in China, sign up for our newsletter: The China Marketing Update!
Notes:
Resources:
AIRPARIS China Male Beauty Report 2019
The Rise Of Male Beauty In China
The Untapped Male Beauty Market in China
Guest: Joyce Sheng
LinkedIn: https://www.linkedin.com/in/joyce-sheng-92587a117/
Host: Lauren Hallanan
Website: www.chinainfluencermarketing.com
LinkedIn: https://www.linkedin.com/in/lauren-hallanan/
WeChat: H1212118514
Check out my book: Digital China: Working with Bloggers, Influencers and KOLs
Thanks to our sponsors PARKLU: www.parklu.com and Chatly: www.chatly.com
If you like this podcast and know someone who might find it interesting, please share!