In 2019 male beauty and skincare was one of China's fastest growing consumer product segments. In fact, data from Euromonitor shows the Chinese male beauty market is growing at over double the global average (13.5% vs. 5.8%). In this episode we give an overview of the male beauty industry in China: how large is it, what products does it include, what are the consumer demographics and what are the cultural drivers of this trend?
On the podcast to discuss the topic with me is Joyce Sheng, a Chinese post 90s consumer and avid fan of the podcast. Joyce shares her personal perspective on how her male friends and colleagues are engaging with this trend.