CMP062: The Secrets Behind a Fast-Growing Chinese DTC Brand w/ MAIA ACTIVE CEO Mia Wang

by
Lauren
February 18, 2020

The rise of Chinese domestic brands has been a hot topic for the past few years, and if it’s something you’re interested in, then you will definitely enjoy listening to today’s guest, Mia Wang. Mia is the CEO and co-founder of popular Chinese women’s fitness apparel brand MAIA ACTIVE.

Listening to Mia talk, it is easy to see why domestic brands are doing so well. This episode will be particularly useful for brands who are just entering the China market as Mia shares a lot of the tactics they used to take the company from 0 in 2016 to having over 300SKUS, a very successful Tmall presence and three offline stores today.

To learn more about marketing in China, sign up for our newsletter: The China Marketing Update!

Resources:

MAIA ACTIVE Company Intro Deck


Guest: Mia Wang

LinkedIn: https://www.linkedin.com/in/jiayin-mia-wang-7231a348/

Email: marketing@maiaactive.com

Host: Lauren Hallanan

Website: www.chinainfluencermarketing.com

LinkedIn: https://www.linkedin.com/in/lauren-hallanan/

WeChat: H1212118514

Check out my book: Digital China: Working with Bloggers, Influencers and KOLs


Thanks to our sponsors PARKLU: www.parklu.com and Chatly: www.chatly.comIf you like this podcast and know someone who might find it interesting, please share!

Share This Article

Related Posts
Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages
Subscribe to China marketing insights
Let’s Connect
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram