The rise of Chinese domestic brands has been a hot topic for the past few years, and if it’s something you’re interested in, then you will definitely enjoy listening to today’s guest, Mia Wang. Mia is the CEO and co-founder of popular Chinese women’s fitness apparel brand MAIA ACTIVE.
Listening to Mia talk, it is easy to see why domestic brands are doing so well. This episode will be particularly useful for brands who are just entering the China market as Mia shares a lot of the tactics they used to take the company from 0 in 2016 to having over 300SKUS, a very successful Tmall presence and three offline stores today.
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Guest: Mia Wang
Host: Lauren Hallanan
Check out my book: Digital China: Working with Bloggers, Influencers and KOLs