CMP065: How to Create Engaging WeChat Content with Olivia Plotnick

This week we focus on WeChat article content with WeChat marketing specialist Olivia Plotnick. Olivia and her team work with small businesses & startups to produce effective content and drive community engagement on WeChat.

Olivia shares how the role of WeChat articles has evolved, and why formatting is extremely important, particularly for B2C brands. Later in our conversation Olivia shares some of her favorite brand accounts to follow and points out some key takeaways for each of the brands.

WeChat Webinars:

March 17^th: Why Having a WeChat E-commerce Mini Program is More Important Than Ever

March 31^st: WeChat Initial Touchpoints: How to Optimize the New User Experience

Women in China Marketing:

www.womeninchinamarketing.com

Guest: Olivia Plotnick

LinkedIn: https://www.linkedin.com/in/olivia-plotnick/

Host: Lauren Hallanan

Website: www.chinainfluencermarketing.com

LinkedIn: https://www.linkedin.com/in/lauren-hallanan/

WeChat: H1212118514

Check out my book: Digital China: Working with Bloggers, Influencers and KOLs

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