Today we have Tom Kruger on the podcast. Tom is the Shanghai Managing Director of Chatly, a WeChat social CRM platform for global brands. In this interview, he explains why brands need to rethink their WeChat strategies and position WeChat as their brand’s core customer engagement hub in China
Many brands are still treating WeChat as the same platform it was several years ago, but in reality, the platform has been constantly adding features and has morphed into this complex ecosystem allowing brands to bring the entire customer journey from awareness to conversion and loyalty, all into one app.
In this episode, Tom guides us through the entire funnel, from building an identified contact, creating 48-hour journeys, setting up segmentation and retargeting, and designing commerce and loyalty mini programs.
This episode is super detailed, its essentially a free WeChat CRM master class so be prepared to learn a lot!
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Guest: Tom Kruger
Host: Lauren Hallanan
Check out my book: Digital China: Working with Bloggers, Influencers and KOLs
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