Today's episode features an in-depth discussion on programmatic advertising in China with David Nottingham, the EU general manager at iPinYou, a digital advertising technology company and the largest demand-side platform in China.
To kick off the conversation, David provides an overview of China's programmatic ecosystem and how it is different from that in the West. Then, the conversation moves to:
As David points out, it's hard to talk about programmatic advertising without getting technical. But he did a great job of helping those with little or no background in digital advertising to understand what he's talking about.
Upcoming Webinar:
April 14th: Luxury in China in the Wake of COVID-19
Apply or nominate someone to be on the podcast:
Email to: lauren@unchartedmedia.co
Include name, title, company, topics you’d like to discuss and how you could be of value to my listeners.
Guest: David Nottingham
LinkedIn: https://www.linkedin.com/company/ipinyou/
Website: http://www.ipinyou.com/
Host: Lauren Hallanan
Website: www.chinainfluencermarketing.com
LinkedIn: https://www.linkedin.com/in/lauren-hallanan/
WeChat: H1212118514
Check out my book: Digital China: Working with Bloggers, Influencers and KOLs
If you like this podcast and know someone who might find it interesting, please share!