Today's episode features an in-depth discussion on programmatic advertising in China with David Nottingham, the EU general manager at iPinYou, a digital advertising technology company and the largest demand-side platform in China.
To kick off the conversation, David provides an overview of China's programmatic ecosystem and how it is different from that in the West. Then, the conversation moves to:
As David points out, it's hard to talk about programmatic advertising without getting technical. But he did a great job of helping those with little or no background in digital advertising to understand what he's talking about.
April 14th: Luxury in China in the Wake of COVID-19
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Guest: David Nottingham
Host: Lauren Hallanan
Check out my book: Digital China: Working with Bloggers, Influencers and KOLs
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