If you're a veteran CIM fan, or if you've just discovered this bi-weekly treasure trove of industry insights (hint, subscribe!), chances are you are all too familiar with KOLs and influencers. But you may not know of the mysterious crowd of KOCs, or Key Opinion Customers, who, if cultivated properly, can have just as significant an impact on a brand as KOLs!
Joining us in the studio today is Ray Veras, founder and CEO of PJdaren. PJdaren aims to help some of the world's largest brands engage key opinion customers, or KOCs, in China through proactive product seeding solutions. Over the years, PJdaren has constructed a massive KOC community with a proprietary platform that facilitates authentic content and conversations in the places that matter most and at scale.
In this episode, Ray talks about his journey building his KOC network from scratch. He provides a rarely-seen perspective of how customers can be "weaponised" into brand ambassadors, a phenomenon that is most present in China. With the proper tactics, brands can cultivate certain customers into KOCs. Let's find out how.
Listen to this episode via the audio player below:
Don't miss out! Subscribe to the podcast via the following services to be notified when a new episode is released:
Apply or nominate someone to be on the podcast!
Guest: Ray Veras
Host: Elijah Whaley
Producer: Justin Huang
If you enjoyed this podcast and know someone who might find it useful, please feel free to share it!