Starting from Scratch in China: The Story of WalkTheChat

Justin Wong
April 14, 2021

How does a new company on its first legs grow and prosper in China? The answer is not as straightforward as one may expect, especially because the market, culture and society in China are more complex than those in the West.

Jenny Chen joins us today to share her experiences doing just that with WalkTheChat, a leading WeChat marketing agency and thought leadership resource in China that she co-founded in 2013.

In this episode, Jenny discusses workflow strategies, project inspirations, brand entry strategies and more. Specifically, she goes into detail on her expertise, sharing ways in which a foreign brand can leverage WeChat, WeChat Channels and other social media services to harness private traffic in order to develop a greater online presence as a foundation for increasing brand awareness in China.

The conversation also examines the future of WeChat and WeChat's role in the market, particularly as other, newer apps and ecosystems are cropping up rapidly, thanks to China's massive internet growth. As WeChat sharpens its focus on the largest accounts, how will this affect influencers? How will this affect brands? How will organic traffic be impacted?

Find the answers to these questions and more in Episode 76 of the China Influencer Marketing Podcast.

Listen to this episode via the audio player below:

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Guest: Jenny Chen


Host: Elijah Whaley



Producer: Justin Huang


If you enjoyed this podcast and know someone who might find it useful, please feel free to share it!

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