Methodically Adapting Your Brand to China

China is increasingly the place where business happens. In particular, business are seeking to expand in China in a post-Covid world. Not only was China the only country to record a positive year-on-year GDP growth in 2020, but also, with the announcement of a 6% growth target at the 2021 National People's Congress, China will […]

The Future of Branding with Alpher Xian

Branding has been a significant part of marketing for ages. It is a field that continues to find new ways to attract public attention and influence consumer behaviour. This sector of the industry has seen some of its most rapid development in China, where influencers and key opinion customers have blossomed into fully-fledged branding agents […]

Building a KOC Network with Ray Veras

If you're a veteran CIM fan, or if you've just discovered this bi-weekly treasure trove of industry insights (hint, subscribe!), chances are you are all too familiar with KOLs and influencers. But you may not know of the mysterious crowd of KOCs, or Key Opinion Customers, who, if cultivated properly, can have just as significant […]

Evenings with Elijah: The Journey of Creating a KOL

Key Opinion Leaders. KOLs. Influencers. If you're listening to the CIM Podcast (or even better, if you're a subscriber to this podcast, hint-hint), chances are you are all too familiar with what these terms define. But who are KOLs, and how did they become the KOLs that they are today? Today, we bring you the first episode in our […]

Chinese Consumers: After 2020, Where Are They Headed in 2021?

Saying that 2020 has turned much of the world on its head is a massive understatement, especially when we're talking about the world of e-commerce, digital marketing, live-streaming and influencers. Today we'll be taking a look at some of the transformations and new trends that have emerged in 2020 and how these new developments have impacted […]

3 Million Followers: Tales from one of China's foremost foreign influencers

Today's episode features an in-depth conversation on China's revolutionary influencer industry with William August, founder and creative director of Outlandish Studios, a video production and marketing company that specialises in establishing a brand's presence on social media and video streaming platforms. As creative director of Outlandish Studios, the #1 foreigner MCN on Weibo in 2019, August is a […]

Zero to Acquisition: Entrepreneurship in China with Kim Leitzes, Founder and CEO of PARKLU

Today's episode features an in-depth discussion on business operations and entrepreneurship in China with Kim Leitzes, founder and CEO of PARKLU, the premiere KOL and influencer analytics platform in China. To kick off the conversation, Kim provides an overview of how she started out from working in finance on Wall Street to starting and operating […]

Programmatic Advertising in China with David Nottingham of iPinYou

Today's episode features an in-depth discussion on programmatic advertising in China with David Nottingham, the EU general manager at iPinYou, a digital advertising technology company and the largest demand-side platform in China. To kick off the conversation, David provides an overview of China's programmatic ecosystem and how it is different from that in the West. […]

CMP067: Rethinking the WeChat User Experience: Personalization, Commerce & Customer Journeys with Tom Kruger of Chatly

Today we have Tom Kruger on the podcast. Tom is the Shanghai Managing Director of Chatly, a WeChat social CRM platform for global brands. In this interview, he explains why brands need to rethink their WeChat strategies and position WeChat as their brand’s core customer engagement hub in China Many brands are still treating WeChat […]

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