Marketing in China: Relationships and Retention

In his only podcast appearance of the year, Alex Duncan, co-founder and product lead at KAWO joins us in the China Influencer Marketing Podcast studio for an insightful discussion on the marketing scene in China, and how businesses adapt in this massive and rapidly evolving market. Today's episode is truly a delight to listen to. Rather than just another interview, […]

Evenings with Eli: Starting Up in China

From Omaha to Shanghai, Elijah Whaley has experienced working in different industries, different cultures and different types of companies, with different types of people. Bundled with all of that experience comes a ton of knowledge and expertise about not just the business and economics sides of the world, but also plenty of insights on the social […]

Starting from Scratch in China: The Story of WalkTheChat

How does a new company on its first legs grow and prosper in China? The answer is not as straightforward as one may expect, especially because the market, culture and society in China are more complex than those in the West. Jenny Chen joins us today to share her experiences doing just that with WalkTheChat, […]

Methodically Adapting Your Brand to China

China is increasingly the place where business happens. In particular, business are seeking to expand in China in a post-Covid world. Not only was China the only country to record a positive year-on-year GDP growth in 2020, but also, with the announcement of a 6% growth target at the 2021 National People's Congress, China will […]

The Future of Branding with Alpher Xian

Branding has been a significant part of marketing for ages. It is a field that continues to find new ways to attract public attention and influence consumer behaviour. This sector of the industry has seen some of its most rapid development in China, where influencers and key opinion customers have blossomed into fully-fledged branding agents […]

Building a KOC Network with Ray Veras

If you're a veteran CIM fan, or if you've just discovered this bi-weekly treasure trove of industry insights (hint, subscribe!), chances are you are all too familiar with KOLs and influencers. But you may not know of the mysterious crowd of KOCs, or Key Opinion Customers, who, if cultivated properly, can have just as significant […]

Evenings with Elijah: The Journey of Creating a KOL

Key Opinion Leaders. KOLs. Influencers. If you're listening to the CIM Podcast (or even better, if you're a subscriber to this podcast, hint-hint), chances are you are all too familiar with what these terms define. But who are KOLs, and how did they become the KOLs that they are today? Today, we bring you the first episode in our […]

Chinese Consumers: After 2020, Where Are They Headed in 2021?

Saying that 2020 has turned much of the world on its head is a massive understatement, especially when we're talking about the world of e-commerce, digital marketing, live-streaming and influencers. Today we'll be taking a look at some of the transformations and new trends that have emerged in 2020 and how these new developments have impacted […]

3 Million Followers: Tales from one of China's foremost foreign influencers

Today's episode features an in-depth conversation on China's revolutionary influencer industry with William August, founder and creative director of Outlandish Studios, a video production and marketing company that specialises in establishing a brand's presence on social media and video streaming platforms. As creative director of Outlandish Studios, the #1 foreigner MCN on Weibo in 2019, August is a […]

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