CMP066: Should Your Brand Enter the China Market? Josh Gardner, CEO of Kung Fu Data, gives his honest opinion

Is your brand thinking about entering the China market? Or are you currently trying to gain a foothold in China but are struggling? This episode with Josh Gardner, CEO of Kung Fu Data, is sure to give you food for thought. Kung Fu Data & Ecommerce Group helps international brands with China market entry and […]

CMP065: How to Create Engaging WeChat Content with Olivia Plotnick

This week we focus on WeChat article content with WeChat marketing specialist Olivia Plotnick. Olivia and her team work with small businesses & startups to produce effective content and drive community engagement on WeChat. Olivia shares how the role of WeChat articles has evolved, and why formatting is extremely important, particularly for B2C brands. Later […]

CMP064: An Overview of China’s Burgeoning Fragrance Market with Dao Nguyen, Founder of ESSENZIA

Today’s conversation is with Dao Nguyen, founder of ESSENZIA, a boutique marketing creative strategy agency helping fragrance and cosmetics brands reach young Chinese consumers. We dive deep into China’s rapidly growing fragrance market which has changed dramatically over the past 5 years. Dao gave an overview of the market, answering questions such as: Who are […]

CMP063: Top Tips for Building and Retaining a Chinese Team with Elisa Harca, CEO of Red Ant Asia

Today we’re discussing a topic that has never been talked about on this podcast before, but that I think will be very relevant for many of you, and that is how to manage a Chinese team, particularly a team in the marketing industry. My guest today is Elisa Harca, CEO and Co-founder of Red Ant […]

CMP062: The Secrets Behind a Fast-Growing Chinese DTC Brand w/ MAIA ACTIVE CEO Mia Wang

The rise of Chinese domestic brands has been a hot topic for the past few years, and if it’s something you’re interested in, then you will definitely enjoy listening to today’s guest, Mia Wang. Mia is the CEO and co-founder of popular Chinese women’s fitness apparel brand MAIA ACTIVE. Listening to Mia talk, it is […]

CMP061: Online under lockdown: How brands and businesses can navigate the coronavirus epidemic

With China on lockdown due to the COVID-19 epidemic, offline retail is nearly nonexistent and ecommerce has slowed, since logistics companies are unable to deliver goods. But industries such as gaming, health and fitness, and online education are booming. How should brands handle these complex times? What can they do to support consumers and set […]

CMP060: Breaking Down China's Male Beauty Trend

In 2019 male beauty and skincare was one of China's fastest growing consumer product segments. In fact, data from Euromonitor shows the Chinese male beauty market is growing at over double the global average (13.5% vs. 5.8%). In this episode we give an overview of the male beauty industry in China: how large is it, […]

CMP 59: Three key China marketing trends for 2020 with Qumin founder Arnold Ma

This week’s guest is Arnold Ma, the founder of Qumin, a Chinese digital marketing agency with a mission to open the world to China, specializing in Chinese creative branding and marketing. In this episode, Lauren speaks with Arnold about what he sees as some of the biggest trends that could shake up the marketing industry […]

CMP58: Is ecommerce livestreaming in China a good fit for your brand?

This episode features Ron Wardle, CEO of a multi-award winning China e-commerce trade partner and digital marketing services agency, who gives an inside look at one of China’s biggest marketing trends — ecommerce livestreaming. While using livestreamed video to promote ecommerce has existed in China for several years, it really took off in 2019 during […]

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