CMP060: Breaking Down China's Male Beauty Trend

In 2019 male beauty and skincare was one of China's fastest growing consumer product segments. In fact, data from Euromonitor shows the Chinese male beauty market is growing at over double the global average (13.5% vs. 5.8%). In this episode we give an overview of the male beauty industry in China: how large is it, […]

CMP 59: Three key China marketing trends for 2020 with Qumin founder Arnold Ma

This week’s guest is Arnold Ma, the founder of Qumin, a Chinese digital marketing agency with a mission to open the world to China, specializing in Chinese creative branding and marketing. In this episode, Lauren speaks with Arnold about what he sees as some of the biggest trends that could shake up the marketing industry […]

CMP58: Is ecommerce livestreaming in China a good fit for your brand?

This episode features Ron Wardle, CEO of a multi-award winning China e-commerce trade partner and digital marketing services agency, who gives an inside look at one of China’s biggest marketing trends — ecommerce livestreaming. While using livestreamed video to promote ecommerce has existed in China for several years, it really took off in 2019 during […]

CIM057: How to Reach Chinese Expats with Influencer Marketing with Charlie Gu, Founder of Kollective Influence

Description: Today I’m chatting with Charlie Gu, Founder of the agency Kollective Influence which helps brands reach Chinese travelers and Chinese young professionals and students living abroad, mainly through working with local Chinese influencers. To learn more about marketing in China, sign up for our newsletter: The China Marketing Update! Notes: How are Chinese consumers […]

CIM056: KOC Marketing 101 - What is it? Why is it Important? And How Can You be Leveraging it?

Today we’re talking all about KOCs or key opinion consumers with my guest, Ray Veras, co-founder of the KOC marketing platform Pingjia Daren (评价达人). This episode will give you an overview of the topic: who are KOCs, how are they different than KOLs, why has KOC marketing become so popular, and what kind of goals […]

CIM055: Behind the Scenes: Interning with Top KOL Becky Li

Description: In last week’s episode I spoke with the COO of Becky’s Fantasy, the company of top Chinese fashion influencer Becky Li. Today we’re going to give you another perspective into Becky’s business. My assistant and frequent co-host Kejie interned at Becky’s Fantasy in 2017 and today she shares what that experience was like. We […]

CIM054: Becky’s Fantasy COO Tristan Cui Shares the Key Drivers of Becky Li’s Success

Description: About two months ago when I was in Guangzhou I had the great honor of visiting the headquarters of Becky’s Fantasy, the company owned and operated by top WeChat fashion influencer Becky Li. While I was there, I got to sit down with Becky’s COO and close friend Tristan Cui and pry into the […]

CIM053: A Chinese Millennial’s Thoughts on 11.11

There’s a lot of hype about 11.11 in Western media, but does everyone really love the holiday as much as the reports would have you think? Today we chat with a Chinese millennial Kejie who shares how her feelings on 11.11 have changed over the years, the Alibaba shopping game that her friends keep trying […]

CIM052: What is ‘Private Traffic’ (私域流量) and Why Has it Become a China Marketing Buzzword?

As online traffic is becoming more and more expensive in China, the term ‘private traffic’ (私域流量) has become one of 2019’s content creation buzzwords. The western equivalent of private traffic would be a blog or an email list, which are owned channels, however, in China, people rarely visit websites or use email, so influencers and […]

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