CIM046: Douyin in 2019 – Fabian Bern Brings You Up to Speed on the Latest Features and Trends

Last spring, I had Fabian Bern on the podcast to give an overview of Douyin, which, at the time, was still an emerging social media platform in China. A lot has changed since then and I wanted to bring Fabian back on the podcast to bring us up to speed on Douyin, share what has […]
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CIM045: Why KOLs are Replacing Ad Agencies in China with Travel Vlogger Ariel Chen (Part 2)

This is part 2 of my interview with Ariel Chen, a top travel vlogger. For part 1, check out episode 44! In this episode Ariel continues to share some amazing advice and insights into the influencer industry. We discuss the struggle to create amazing content vs. what actually performs well on the platform, the different […]
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CIM044:Content and Growth-Hacking Tips from Top Travel Vlogger Ariel Chen (Part 1)

Chinese vloggers understand the benefit of having a team: Started out with an assistant in China who helped with basic admin tasks and communicating with brands and platforms For content to perform well, every platform needs different thumbnails, titles, descriptions; it takes a lot of time and effort to upload so she freed up a […]
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CIM043: Understanding One of 2019’s Biggest Consumer and Content Trends: Xiachen

In this episode we discuss the concept of xiachen. Xiachen literally means to sink or submerge, and is now a popular term meaning sinking or moving down into lower tier markets. Xiachen content, apps, influencers, and products appeal to everyday, ordinary Chinese people. People in these lower tier cities can’t relate to the sophisticated content […]
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CIM042: Running a Popular WeChat Account in 2019: What Works and What Doesn’t with Hailey of Sugarandspice

In this episode I spoke with Hailey, one of the co-founders of the fashion and lifestyle WeChat Official Account Sugarandspice. If you’ve read my book, Digital China: Working with Bloggers, Influencers, and KOLs, then you may be familiar with her name as we used the SugarandSpice mini-program shop as a case study in the book. […]
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CIM041: Inside the Life of Top Xiaohongshu Influencer Rui @大睿睿

This week I chat with Rui (@大睿睿) a top-tier fashion and beauty influencer on Xiaohongshu with nearly 2 million followers. Our conversation covers a wide variety of topics including how she got started on Xiaohongshu, what type of content she produces and why, what her fans think of sponsored content, the pros and cons of […]
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CIM040: Key Traits You Should Look for in a KOL with Weibo Fashion Influencer Anny Lou

Many brands find it difficult to select the right KOLs to work with. My conversation with this week’s guest Anny Lou may help. Anny is a prominent fashion influencer with over 1.6 million followers on Weibo. While my interview was focused on learning about her career, her thoughts on Weibo, and her experiences working with […]
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CIM039: Fan BingBing is Back, What Influencers Consider Before Quoting You Their Fee

Summary: In this episode, we dissect two articles featured in the China Influencer Update Newsletter. One is about the Fan Bingbing scandal, and the other is about how influencers calculate their fees. Keije Yi, my assistant, Chinese journalist student, and former intern for famous fashion blogger, Becky Li, joins me on the show today. Keije […]
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CIM 038: How Brian O’Shea Got 5 Million Followers on Douyin by Eating Dumplings

Though its growth has cooled down a bit, short video app Douyin is still one of the most popular social media platforms in China. Today I have on another Douyin content creator Brian O’Shea, who you might know by his account name Tastebuds or his nickname Dumpling Brother. Brian is one of those crazy Douyin […]
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