CIM039: Fan BingBing is Back, What Influencers Consider Before Quoting You Their Fee

Summary: In this episode, we dissect two articles featured in the China Influencer Update Newsletter. One is about the Fan Bingbing scandal, and the other is about how influencers calculate their fees. Keije Yi, my assistant, Chinese journalist student, and former intern for famous fashion blogger, Becky Li, joins me on the show today. Keije […]
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CIM 038: How Brian O’Shea Got 5 Million Followers on Douyin by Eating Dumplings

Though its growth has cooled down a bit, short video app Douyin is still one of the most popular social media platforms in China. Today I have on another Douyin content creator Brian O’Shea, who you might know by his account name Tastebuds or his nickname Dumpling Brother. Brian is one of those crazy Douyin […]
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CIM 037: WeChat Stories, Vlogs, OMO, Vertical TV, Private Traffic, and more buzzwords you need to know in 2019

This episode is the first of a new bi-weekly series I’m trying out where my assistant and I will talk about a couple articles that have been featured in the China Influencer Update newsletter and discuss them in a bit more depth. My assistant, Kejie Yi, is a Chinese journalism student. She loves Chinese social […]
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CIM036: Working With 70-100 KOLs a Month is Necessary if You Want to Grow in China with Yihan Yu

Yihan Yu shares her experience working in-house for a brand running their China influencer marketing campaigns. We dive deep into this experience and she shares some amazing perspectives and takeaways that I know you’ll find useful, particularly if you’re relatively new to the China market. We also discuss China influencer marketing best practices such as […]
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CIM035: Key Takeways From Our Guide to Xiaohongshu With Miro Li of Double V Consulting

In this episode Miro Li and I discuss our recently published guide to the social commerce platform Xiaohongshu or RED. While tons of people have grabbed the report, we know a lot of you are busy and probably haven’t had time to actually sit down and read it cover to cover so we wanted to […]
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CIM Episode 034: What Brands Need to Know About Working with Influencers on Xiaohongshu with Influencer Claire Jiang

In this episode I spoke with Claire Jiang about one of the hottest topics of 2018, the social media platform Xiaohongshu. Claire is an influencer on Xiaohongshu with over 80,000 followers. She has been actively posting on the platform since late 2016 so she has a deep understanding of the platform culture, the best types […]
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CIM Episode 033: China’s Short Video Landscape: What You Need To Know Before 2019 with Michael Norris

In this episode I had Michael Norris back on the podcast to discuss his latest report on China’s short video industry titled “China’s Short Video  Landscape: What  You  Need  To  Know  Before  2019”. For those unfamiliar with Michael, he is a Consumer Research Manager at Resonance China. In this episode we go over the report […]
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CIM Episode 032: The Daigou-Style Cross-Border E-commerce Platform That Does Your Influencer Marketing For You, w/ McDavid Stoddard and Yi Li of Beyond 别样

Our guests today are McDavid Stoddard, Director of Merchant Partnerships and Yi Li, Marketing Director from the cross-border e-commerce platform Beyond别样. Beyond hasn’t been discussed much in Western media, but they are definitely worth paying attention to! They have 1M MAU are working with some big names such as Alexander Wang, Lord & Taylor, Everlane, […]
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CIM Episode 031: Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business with Joel Backaler, Managing Director at Frontier Strategy Group

This week’s guest is Joel Backaler a global marketing strategist, author, and international keynote speaker. He is a Managing Director at Frontier Strategy Group, a member of the National Committee on US-China Relations and the award-winning author of "China Goes West." His work has been featured in Forbes, BBC, and The Financial Times, and he […]
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