CIM Episode 030: JD.com’s 618 Shopping Holiday, the Rapid growth of Video Game Live Streaming, and do Post 00’s Chinese Consumers Trust Influencers? w/ Michael Norris, Consumer Research Manager at Resonance China

In this episode, which is part 2 of my interview with Michael, we start out discussing JD.com’s 618 shopping holiday and make some guesses as to why, despite its incredible sales figures, there was relatively little coverage of the event in Western media in comparison to Alibaba’s Singles Day. Then we switch topics completely and […]
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CIM Episode 029: Secoo, the Dark Horse of Luxury E-commerce Platforms and LOOK, the Platform Behind Top WeChat Influencer Stores w/ Michael Norris, Consumer Research Manager at Resonance China

This is the first of two episodes with Michael Norris, Consumer Research Manager at Resonance China. This first episode is all about ecommerce! First, we go over the best platforms for luxury ecommerce in China and dive specifically into Secoo and why this underrated dark horse needs to be on your radar. Then we shift […]
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CIM Episode 028: Why Ecommerce Live Streaming is the Future of Retail with Liyia Wu, Founder and CEO of ShopShops

In this episode we learn all about ecommerce live streaming from Liyia Wu, the founder and CEO of ShopShops, an interactive, livestream global marketplace that connects retailers and brands directly with Chinese cross-border shoppers. In this episode we discuss: What is Shopshops and how does the business model work Why live streaming is an excellent way […]
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CIM Episode 027: Xiaohongshu 101 with Elaine Wong of Double V. Consulting

Today’s episode features Elaine Wong, founder of Double V. Consulting, an agency specializing in ecommerce on Xiaohongshu, a lifestyle and community ecommerce platform that has really taken off over the past year. The platform recently made international news when it announced it had completed its Alibaba-led Series D worth $300 million, with a valuation of […]
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CIM Episode 026: From Zero to 350K Followers in Several Months - Why Douyin is This Year’s Biggest Opportunity with Top F&B Influencer Antoine Bunel

This week I’ve brought back Antoine Bunel, one of China’s top F&B influencers, to discuss some of the big changes that have happened in his career over the past six months since he was last on the show. To kick off the show we discussed Douyin - Antoine launched an account on the platform shortly […]
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CIM Episode 025: SEO for China Influencer Campaigns, Tencent’s Weishi and Dishonest MCNs Screw Over Content Creators, and Ongoing Government Crackdowns with PARKLU CMO Elijah Whaley

I’ve got one of our favorite guests, Elijah Whaley, back on the podcast to talk about a really valuable but often overlooked topic – how to get the most out of your KOL campaigns with SSO or social search optimization. During the second half of the interview which switch gears and chat about some recent […]
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CIM Episode 024: Using Data to Select the Right Influencers with Hylink USA Managing Director Humphrey Ho

In this episode we chat with Humphrey Ho, Managing Director of Hylink USA. Hylink is China’s largest independent digital advertising agency. They’ve worked with a ton of large brands, both Chinese and international, and I first heard of them because of their work with Brand USA, which is the destination marketing organization for the United […]
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CIM Episode 023: Using Dealmoon and Targeted Marketing to Reach Chinese Expats with April Li

This episode’s guest is April Li from multi-cultural creative agency Visionarists. In this episode we continue the theme of speaking to Chinese millennials living abroad to learn more about their social media and shopping habits. In this interview, we discuss April’s opinions on Chinese social media platforms and some of her favorite accounts to follow. […]
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5 Influencers Share Product Seeding Tactics For Free Marketing

It’s a common practice in the influencer marketing industry to send products to an influencer hoping for free publicity. We call this tactic product seeding. When done right, gifting is a great relationship-building tool and can lead to free marketing for your brand. You’re sending a message that you value the influencer by giving them your […]
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