April 27, 2018
5 Influencers Share Product Seeding Tactics For Free Marketing

It’s a common practice in the influencer marketing industry to send products to an influencer hoping for free publicity. We call this tactic product seeding. When done right, gifting is a great relationship-building tool and can lead to free marketing for your brand. You’re sending a message that you value the influencer by giving them your […]

Read More
April 27, 2018
China’s Ban on Rap and Hip-Hop: What Brands Need to Know

Last year was the year of the Rooster, but it might as well be known as the year of Rap. Over the summer of 2017, the hit show The Rap of China launched a cultural phenomenon that took the nation by storm. Fashion and beauty influencers embraced streetwear and counterculture style. Niche labels like Supreme and Vetements became household names. Heading into 2018, […]

Read More
April 27, 2018
The Life of a KOL: Running a Mini Influencer Marketing Agency

There is a misperception all over the world that influencers have easy, glamorous lives filled with parties, gifts, and fans. Kids in the US aspire to be YouTubers when they grow up and college-educated Generation Z Chinese want to leave low-paying, entry-level jobs to become live-streamers. Would they feel the same if they knew how much […]

Read More
April 27, 2018
China Ad Agencies Lose Their Edge to Influencer-Led Creative Studios

Influencers starting their own brands was a disruptive trend for brands in 2017. Last year was especially prolific as countless influencers started successful physical product businesses — Becky Li’s new clothing line, for example, or Zhang Mofan’s makeup brand Moamour, or Taobao queens like Zhang Dayi and Lin张林超. In 2018, the emergence of influencer-led creative studios is set to disrupt traditional ad agencies and production companies in […]

Read More
April 27, 2018
New Chinese Social Media Platforms’ Rules Raise KOL Marketing Costs

KOL marketing is hot in China, and it’s only getting hotter. Local consultancy Analysys International projected that the China influencer economy will be worth over $15.5 billion this year. From frequently talked-about Weibo and WeChat KOLs, to those on other smaller Chinese social media platforms such as Meipai, RED, and Douyin, KOLs have become a necessary part of a […]

Read More
April 27, 2018
Can Daigou Accelerate Your China E-commerce Sales?

When it comes to China e-commerce sales, the topic of daigou is controversial. Some brands, especially those in the luxury industry, consider daigou to be a detriment. In other industries, companies have a more positive view. In fact, many companies that are new to China e-commerce sales have begun proactively working with daigou to help […]

Read More

5 Types of Influencers for Marketing to Millennial Chinese Moms

With the end of the one-child policy and increased government support for millennial Chinese moms, China’s huge mommy-baby industry is set to see even more growth over the next ten years. For one, the number of Chinese children under 7 will reach a whopping 190 million. Not only is the industry growing, but the target […]

Daigou: Real Influencers of China Cross-border E-commerce

Chinese consumers love them, brands hate them. But as much as brands hate daigou, can they survive without these influencers of China cross-border e-commerce? Recently, brands have attempted to sidestep daigou by selling directly to consumers. However they rapidly discovered that consumers’ loyalty often lay with these overseas purchasing agents. Why? Because daigou are more […]

China Influencer Brands Crush 11.11 Singles Day Sales

Over the past couple of years, China Influencer brands have emerged as 11.11 Singles Day sales powerhouses. But it was this year that they really proved themselves. For the first time in 11.11 Singles Day history, China Influencer brands broke into the top ten best-selling female fashion stores. By the end of Singles Day 2017, […]

PARKLU Insights: Weibo and WeChat KOL Marketing Costs

You can’t deny Weibo and WeChat KOL marketing in China is red hot. For any brand hoping to succeed in China, KOLs are hands-down the best method out there. Yet many brands don’t work with them because Weibo and WeChat KOL marketing costs are a total enigma. Brands can’t make heads or tails of the potential costs. That’s […]

PARKLU Insights: 5 Chinese Social Apps Marketers Should Use in 2018

Every day marketers are bombarded with news about China’s two largest social media channels: Weibo and WeChat. Because these Chinese social apps are the most popular, brands that try to promote themselves in China often feel they have to flood all their resources here. That’s not always the best choice. While Weibo and WeChat are mature […]

PARKLU Insights: How to Use Live Streaming to Sell on China Ecommerce

Between August 17 and September 17 this year, nearly 35 million people watched live streaming on the China ecommerce platform Taobao. Whether it’s on Taobao or one of the many other China ecommerce and social media platforms, live streaming is the hottest way to sell to Chinese consumers. Live streaming is China’s QVC and if used correctly, it can be even […]
1 2 3 4 5 6
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram